A Facebook pixel is code that you place on your website to help you track conversions from Facebook ads. Please note that this feature is available on any premium plan.
To add a Facebook pixel, first you need to create you pixel in Facebook. Follow this Facebook help article to create your Facebook pixel. Once created, to install your Facebook pixel use the "Manually Install the Code Yourself" option to copy your Facebook pixel code.
Once you have copied your Facebook pixel code, simply follow these steps to add it to your website:
Step 1. Navigate to Site Settings
Step 2. Navigate to the "CUSTOM <HEAD> TAG CODE" section, paste in your Facebook pixel code and click save.
That's it, you're all setup!