You can link any text/image/button to a section on your page.
Step 1. To add a link to text, highlight the text you want to link.
To add a link to a button, simply click on the button to display the options.
Step 2. From the 'Link to' drop down button, select 'Section'. This will reveal another drop down where you can select from all the sections on the page.
You can also add a link to the 'Top of the Page'.